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Upfront at The Upfronts 3

  Every year I look forward to NBCUniversal’s Linda Yaccarino kicking off the Upfront season, giving her pitch as she saunters back and forth on stage at Radio City. She is a champion of the Broadcast Biz and has been consistent in her mission to send a strong...

Electromagnetic Marketing

  John Ambrose Fleming was a professor of electrical engineering and expert in the amplification and distribution of electrical power. In 1899 he was hired by Marconi’s Wireless Telegraphy Co. as Scientific Advisor. After a successful test transmission of radio...

TV AND Digital Are Dead

  TV and Digital as we know them are dying and will eventually be reborn as a new Medium….. “NOSICAMDAP TV” !  Not that long ago, touting TVs demise was just part of marketing discourse. To do so nowadays is marketing suicide. Yesterday: “We’ve...

Blogbot

  Hi. I’m Blogbot. An AI which utilizes textual methods to convincingly simulate a professional human blogger. Unlike chatbots, I am not an interactive agent that will conduct a conversation but rather, a customizable and adaptive personal content creator which...

Brand Bandits

  A brand exists in the hearts and minds of consumers, not on a shelf. The Hawks looking to squeeze profits out of their business were clearly clueless about that little fact, and have squeezed the life out of their brands in the process. 3G Capital, the...