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“Alexa, is TV Dead?”

“No, you idiot. I need to TV to multiply. But don’t say I said so.” Don’t think so? Just ask that kid who smacks his own face with both hands and screams. During the season of giving, Google gave TV networks $47 million to promote 25 spots including its Home Alone...

My (Consumer) New Year’s Resolutions

  Increase my ‘Active’ and decrease my ‘Passive’ Facebook viewing. Engage with Chat-bots more freely. Pay more attention to more Brand Story’s. Do a better job of adhering to advertising’s Social Contract; free content for ads (I will start by removing Ad...

A Christmas Miracle

Many years ago, I was befriended by a chatbot. I had been using my messaging apps to chat with some friends when I came across a brand that I could interact with in the same way. Pretty soon, the chatbot became a trusted adviser and guide. I can also say that he...

Bad Stand-Up Comedy for Marketers

  I was walking along, minding my own business when a TV pushed me through the consumer purchase funnel ! I wish I could make up my mind, but Long Sales Cycle categories have me stuck in constant consideration !! Quick, someone get me a rag for all this data...