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Creep Show

In a new customer experience survey by InMoment, 75% of consumers reported finding most forms of personalization at least somewhat “creepy”. As you’re allocating your digital spend, ask yourself, “do I want to come off as at least somewhat creepy?”. This should help...

Fully Baked

  P+G has asked Facebook and Google to gain accreditation from Media Ratings Council (MRC) for their third-party audience measurements. Both companies have responded by giving P+G the middle finger. BUT, since they are making an effort at improving measurement...