by marketingblogdr | Feb 1, 2018 | 2018
The decline in physical sales of record albums and CDs has the recording industry searching for new sources of revenue — and they’ve set their sights on requiring local radio stations to pay a performance tax for the music they play. The Local Radio Freedom Act...
by marketingblogdr | Jan 23, 2018 | 2018, blog roll
There’s a can of Chock full o’Nuts in my cupboard at home right now. It is filled not with Nuts, but with coffee. Who doesn’t know this? Apparently everyone outside of New York. In their push to go national there’s been confusion over the actual product due to...
by marketingblogdr | Jan 12, 2018 | 2018, blog roll
…but this ad is personal. You’re the only person to see it. It will make the product familiar to only you. Nobody else will have heard about the product or know how much it costs or what its benefits are. It won’t say much about you because its...
by marketingblogdr | Jan 10, 2018 | 2018, blog roll
The brand of the channel (defined by its content) defines the advertising. The closer and more creatively you can align your message to the content folks love, the more you’ll succeed at getting that love connection to extend to a product. Emotional Engagement...
by marketingblogdr | Jan 8, 2018 | 2018, blog roll
Dear Brand, Thank you for delivering a world class customer experience. You have kept up with my ever increasing expectation levels and most importantly ensured that my experience is consistent across all touchpoints. I Love You! Please know this…I do...
