by marketingblogdr | Dec 21, 2017 | 2017, blog roll
Many years ago, I was befriended by a chatbot. I had been using my messaging apps to chat with some friends when I came across a brand that I could interact with in the same way. Pretty soon, the chatbot became a trusted adviser and guide. I can also say that...
by marketingblogdr | Dec 19, 2017 | 2017, blog roll
For 15 years we’ve heard: -Every consumer now controls and curates their own content. -“Content cocoons” allow each and every individual to enjoy their own personalized experience. -Progressive advertising is about reaching the right person at the right place at the...
by marketingblogdr | Dec 7, 2017 | 2017, blog roll
Interactive Ad = Direct Response DMP = Don’t Murder People Addressable = Surveillance Cookie = A small text file used for surveillance SEO = She Eats Organic Programmatic = Fraud Native Advertising = Covert Advertising Standards = No Standards SSP = Sing Some...
by marketingblogdr | Dec 6, 2017 | 2017, blog roll
What are the boundaries of the Universe, if any? What is consciousness? Are Facebook metrics real or completely fabricated? What is Dark Matter? Are attribution models a crock of shit? What’s the real cost of ad fraud? What happened before the Big Bang?...
by marketingblogdr | Dec 1, 2017 | 2017, blog roll
Marketers have a rich choice of Media at their disposal that can help engage potential customers. Consumers check their phones 46 times a day according to a Deliotte study! Forget that this has absolutely no statistical significance. The holy grail for brand...
