by marketingblogdr | May 31, 2017 | 2017, blog roll
The three headed jester laughing in our face. A stylized circle jerk at a frenetic pace. Entertainment bent on driving wedges. Fighting freaks in formal cage matches. Cable click bait. No wait, pure hate! Reveling in rants. Collectivist ideological sycophants....
by marketingblogdr | May 22, 2017 | 2017, blog roll
If you’re a creative, leverage culture in order to affect culture. Planners, be sure to reach out to prospects using pathways that have sticky interfaces. Strategists should consider that the consumers’ intimacy with a Brand should never exceed their own...
by marketingblogdr | May 15, 2017 | 2016
One of the highlights for me during the Upfront season is when NBCU’s Linda Yaccarino saunters across the stage as a champion of the Television business. Broadcasters everywhere should Thank Her. Then, they should hold their heads high as she brings down...
by marketingblogdr | May 12, 2017 | 2017, Friday Content
by marketingblogdr | May 5, 2017 | 2017, blog roll
At the Network Upfronts, media buyers purchase media “up front”, prior to the beginning of the new TV season. The annual event has a name that makes good sense. To call it the “New TV Show Fronts” just wouldn’t have the same ring to it...
