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Crush on Candy Crush

by | Apr 5, 2017 | 2017, blog roll

  Candy Crush is an escape into a dimension of heaven; a fix of neuron firing endorphin bliss. I play it and it rewards me. The music is soothing and I’m relaxed as I listen to the beautiful clicking sound of hard candies happily bumping into one another....

Slow Motion Implosion

by | Mar 28, 2017 | 2017, blog roll

The drumbeat of bad news after bad news for AdTech is starting to look like a slow motion implosion. -There’s a choice between digital advertisings Wheat and Chaff. https://medium.com/@dsearls/separating-advertisings-wheat-and-chaff-47858adfcb20#.i6msx57rv -Ad...

What We’ve Learned

by | Mar 27, 2017 | 2017, blog roll

  Reach. Resonance. Reaction. These are the 3 equally important goals of any Marketing effort, no matter how big or small. With Traditional marketing, Reach is relatively easy to measure and is fairly reliable; just check with Nielsen or ComScore and know for...