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The drumbeat of bad news after bad news for AdTech is starting to look like a slow motion implosion.

-There’s a choice between digital advertisings Wheat and Chaff.

-Ad blocking software amounts to the biggest boycott in human history -Doc Searls (link above)

-80% of Millennials skip online video ads.

-AT+T, J+J, Audi, HSBC, Lloyds, McDonald’s, L’Oreal, Sainsbury’s, Argos, the BBC, Royal Mail, Vodaphone and Sky are pulling their spend from Google services. AND

-On 5/25/18, the “General Data Protection Regulation” will make it illegal to use personal data for targeted ads in the EU.

-AdTech has a negative effect on Branding.

-The worst advertising is the most targeted.

-The WSJ reported that Google manipulated search results to favor its own services.

-the credibility of the news media has been damaged by AdTech incentivizing page views over robust journalism.