The drumbeat of bad news after bad news for AdTech is starting to look like a slow motion implosion.
-There’s a choice between digital advertisings Wheat and Chaff. https://medium.com/@dsearls/separating-advertisings-wheat-and-chaff-47858adfcb20#.i6msx57rv
-Ad blocking software amounts to the biggest boycott in human history -Doc Searls (link above)
-80% of Millennials skip online video ads.http://www.mediapost.com/publications/article/297662/millennials-skip-online-video-ads-find-mobile-ads.html
-AT+T, J+J, Audi, HSBC, Lloyds, McDonald’s, L’Oreal, Sainsbury’s, Argos, the BBC, Royal Mail, Vodaphone and Sky are pulling their spend from Google services. https://www.nytimes.com/2017/03/22/business/atampt-and-johnson-amp-johnson-pull-ads-from-youtube-amid-hate-speech-concerns.html?_r=0 AND http://www.businessinsider.com/why-advertisers-are-pulling-spend-from-youtube-2017-3
-On 5/25/18, the “General Data Protection Regulation” will make it illegal to use personal data for targeted ads in the EU. https://en.wikipedia.org/wiki/General_Data_Protection_Regulation
-AdTech has a negative effect on Branding. https://marketingblogdr.com/blog-roll/dark-matter/
-The worst advertising is the most targeted. http://zgp.org/targeted-advertising-considered-harmful/
-The WSJ reported that Google manipulated search results to favor its own services. https://www.wsj.com/articles/how-google-skewed-search-results-1426793553
-the credibility of the news media has been damaged by AdTech incentivizing page views over robust journalism. https://artplusmarketing.com/how-true-advertising-can-save-journalism-from-drowning-in-a-sea-of-content-241f42bd1e0a#.8sy4z9bz6
