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“Programmatic TV” is an Oxymoron

    A) There’s huge demand for national TV programming. If they can sell it out – why auction it? B) All TV would have to be distributed differently (aka: over the top) to find a way around the hardened TV ecosystem – and getting there means  more ways to...

Another Wonder Drug !

  Introducing Blazandra… the antidepressant, back and head ache alleviating, high blood pressure lowering, smoking cessation, erectile dysfunction fixing, Antacid and Antihisamine! It’s clinically proven to start working within as little as 30 minutes and last up...

Tag Lines with a Twist

  Brands should spice it up a little… Aren’t we all sick of the same old silly Spots and Slogans?   Coke – “Open Happiness” … “Together is Beautiful” .. gag me with a spoon! How’s about we steal Samuel L...

CMOmg

    I thought I’d try my hand at CMO/Ad Tech horsebabble. What do you think of these?!:   “We need to nullify or at least neutralize consumer aversion to mobile advertising” “As social media marketers we are constantly asking...

Here’s to the Experiment

    This is usually the time every famous blogger takes to write some foofy stuff about reflecting on the year and well wishing and all that jazz. Not me. I’m not being fatalistic just realistic when I say, you should be saying a prayer every night...