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The most uninteresting French actor in the world!

  Wow! He’s bilingual. He’s lanky and athletic with long hair and a beard. Handsome. He will become THE symbol of bumbling a good thing in marketing. He is – The most uninteresting French actor in the world. The only question is how much $ will...

Stirring Statistics

  The Q4’16 Percentages report by the MPSB is out and it reveals some great Data ! Wholesale prices on Used Toothbrushes fell in November by 66% compared to October. As a result, the Used Toothbrush price index fell by 42% to 65.6. The decline had been...

“Gross” Impressions

  According to a Nielson TAR and CMR report Q1’16, 20% of streaming video users make up 87% of the time spent on digital video on a PC and 83% of smartphone video. Imagine 10 people that have collectively spent 100 hours watching Video online. 8 of them...

Welcome to the Party Pal !!

Facebook!! Please, let me save you from yourself… Don’t blow your ad budget on TV!! Are you nuts !?!? TV doesn’t work. It’s Dead. It won’t be here in 5 years. The interruption model of traditional advertising is broken. The :30 spot is history! What you ought to do is...

All I want for Christmas…

  …is for TV commercials to get better. Right now they are soooo bad. They lack any creativity whatsoever and have account strategy written all over them. Millennials don’t watch that much TV anymore, huh? Funny – then why is it they are the stars of every...