In the fall of 2007 a daylong debate was held at the Creative Artists Agency building on the Avenue of the Stars in LA. If featured many prominent figures from both the traditional and tech side of each business. The meeting was supposed to be a discussion of common interests and a forum for building camaraderie. Kevin Morris, the moderator, walked up to a white board and drew a triangle with 3 points, Tech, Talent and Media. He then made a statement that wouldn’t come true for another 10 years “We are all in this together”.
Mark Kvamme of Sequoia Capital walked up to the white board shortly after, erased “Media” and replaced it with “Consumer”. Mark Andreessen, creator of Netscape, then chimed in. “Excuse me. We are against each other. This is a zero sum game.”
Fast forward to 2017. What do you think those 2 dudes have to say about the chart below, I wonder? Online companies have become the biggest overall investors in TV:
So much for a zero sum game.
It’s forgivable. Who knew that the internet would not replace TV but help to distribute it and become a multifaceted compliment to it as well. It’s just like the classic tale of Boy meets Girl !
credit – Michael Wolff, Television is the New Television + Thinkbox,
