Marketing experts at the 10th annual MarketingPros B2B Forum gave us a glimpse into some of the trends that are transforming society and changing the marketing biz.
Thankfully, B2B Beat culled some of the most memorable quotes for our enjoyment.
“Stop interrupting what people love and become what they love.” — Patricia Travaline, CMO, Skyword
Regarding interruption, was she talking about Pop ups, App redirects .. or the :30 spot that’s “dying”?
“When the media change, we change.” — Michael Wesch, Professor, Kansas State University
Or, when our Diets change, we change. Or, as we Age, we change. OR, when we fall in Love, we change, or…
“We hire for values first and skills second.” — Matt Heinz, President, Heinz Marketing
Great! More companies should take that advice.
WWDVD — What would DaVinci do? — Ann Handley, Chief Creative Officer, MarketingProfs
HWATMI – He would avoid the Marketing Industry. Jk
“Stop chasing the next big thing and do your job better.” — Chris Moody, Content Marketing Leader, GE Digital
Is that a lecture on doing a better job coming from a “Digital content leader”? No comment..
“If you focus on your customers pain point, you’re showing true empathy.” — Tim Washer, Creative Director, Cisco Systems
Like a headache or a bad back? What about pressure points? Can we show them self-defense?
In our obsession to change people’s minds, we forget to appeal to people’s guts. — Doug Kessler, Creative Director, Velocity Partners
Smart one. Kind of like “if you want to leave an imprint on the Cortex, touch the Heart”, only with Mind and Gut. If anybody wants to come up with their own, just use the following fact as a template: People are much more likely to remember something that they’ve had a strong emotional response too.
“Sales aren’t our customer, customers are our customer.” — Carlos Hidalgo, CEO, Annuitas
Customers are our Customers?!! What?!!? And all this time I thought they were just gullets with wallets and eyeballs!
“The buyer journey doesn’t start with your product; it starts with a prospect’s question.” — Michael Brenner, CEO, Marketing Insider Group
Here’s a question…. How many “buyers” out there are on a “journey”? Write us and tell us how it’s going. Tell us who you’ve met along the way – What you’ve learned! Post pictures of the favorite parts of your journey on our Instagram Page.
Buy ads for the right kind of content that has already proven it has legs. — Andrew Davis, Founder, Monumental Shift
This is good advice. Content is King.. don’t you forget it!
“Don’t gate video (in the top of the funnel). It 100 percent does not work.” — Jason Miller, Group Manager, Global Content and Social Media Marketing, LinkedIn
I’ll admit – this is over my head.
“Investing in content is like investing in a 401k. It delivers returns like compound interest.” —Brenner
Again.. totally sensible. The MBD approves!
As marketers we sometimes undervalue what we do. — Jim Beretta, CEO, Customer Attraction
And for sh*t sure overvalue it
“Behind every piece of bad content is an executive who asked for it.” — Brenner
OH Snap – no he didn’t !!?!?
Stop vomiting your content on every channel. — Davis
Or better yet – Stop vomiting vomitus content.
“Marketers don’t need to be who we aren’t.” — Handley
Ok. If I’m a marketer, I shouldn’t be who I’m not… Therefore, I should be who I am – So, if I am a marketer then I should just be … a marketer. Got it !! Very philosophical…
“That’s the thing about comedy. Not everyone is going to like it, but that doesn’t mean it isn’t a good idea.” — Washer
Strong. Edgy. Very profound. Teetering on controversial. Bravo!!
“Our marketing is not defined by the heights of our peaks (on Google Analytics) but by the depth of our valleys.” — Davis
very profound
“The only way to grow your TAM (Total Addressable Market) is to know people outside of your TAM. That’s why inclusion is so important.” — Maeda
Totally! I was going to say that but I wasn’t invited.
