If you ever need motivation to jump head first through a plate glass window, then look no further than the Journal of Digital & Social Media. Some topics in the 2015-2016 edition include:
-Building and sustaining a smart algorithm-proof SEO strategy
-How brands can capture consumers’ attention with a constant stream of newsfeeds
-Multi-channel attribution: Specific models and best practice
-Next generation site architecture and increasing site findability
-How to approach fixing large undefined problems in digital marketing: Case study of Marriott’s Native Mobile apps
-How to create a successful mobile paid search strategy and develop a mobile friendly site
-Will content marketing replace PR?
-Pay per click: Revamping inherited campaigns to maximize effectiveness and improve PPC results
-Storytelling at scale: An Autodesk case study in organizational alignment and content best practices
-Connecting with delayed passengers in real time using social media and app based research
-Enriching your customer data for higher email ROI
-Strategies for humanizing your content and your brand via social media
-How to optimize paid search when a consumer goes online-to-offline
