I hate to admit this… but I am a User. I’m constantly on the Web and fall into every Bucket of Intention; Search, Entertainment, Social and Purchase. I’m ashamed about it but regarding the latter, I recently became a Cart Abandoner. I only wish my favorite Sites would just Host Ads that encourage me to Convert. I don’t mind if Marketers mine my Social Interactions … really. Why? Because by observing the patterns of where me and my friends Cluster on the web, ads will be so Relevant to me that I will Gaze at them longer. This way, an ad won’t merely be Viewable, but Appreciated.
I’m so conflicted sometimes and feel as if I’m just so self-centered. I used to be a Chord Never. But then got myself a Chord … only to consider Chord Cutting. Alas, I settled on Chord Shaving. In the process, I’ve gotten more into Show Dumping; giving up on shows I used to love because it became too difficult and/or costly to access them. I don’t want to be this way. And PLEASE don’t tell anyone….but I Time Shift – BUT ONLY when I don’t have time to Consume in a Linear fashion, honestly! Sometimes I run out of the room for a guilty pleasure like my favorite Ice Cream, but only when I’m not already Snacking on Content. I Surf, but cannot Tweet when I do so. However during Live events, Social Media participation makes me feel Connected…as part of a more Galvanized audience. The drawback to that is obvious and I’d rather push it down than face the reality of it; I’m Plugged In all the time and have all but forgotten what real human interaction is like. Indeed, I feel a very strong Parasocial relationship with my favorite News Anchor. I know that sounds silly, but at least when I’m watching the News my Executive Function is heightened and I’m much better able to Analyze, Evaluate and make smart Consumer Decisions based on the ads I see within that type of Content – so I shouldn’t feel a sense of guilt for inviting a stranger into my house every evening.. should I??
All the while I have this sinking feeling that there’s a fear I know I will one day have to face… as if I am just bracing for a crash. It’s time to come clean about it. My Favorite Shows are not available on All devices and I’m simply going to have no choice but to become a Show Abandoner all together. That’s right! I know! It’s just terrible. Oh what is wrong with me!? I’m so ashamed. Sometime I don’t even know how I can LIVE WITH MYSELF. I need HELP. I’ve become reclusive and dependent….lost in a haze of Pipe Proliferation.
