According to a Nielson TAR and CMR report Q1’16, 20% of streaming video users make up 87% of the time spent on digital video on a PC and 83% of smartphone video.
Imagine 10 people that have collectively spent 100 hours watching Video online.
8 of them account for 15 hours, and 2 of them account for the remaining 85 hours.
The “8” people have other things to do in life. They read, work, socialize with real people, drink beer, write, exercise, go to the movies, play with their kids, cut people off with their shopping carts at the grocery store, etc.
The “2” people are chronic internet imbeciles that do almost nothing but live inside a screen. As a marketer, your frequency distribution is skewd towards these folks; Drooling, socially inept, undead. But hey, I guess if you’ve got Brains and Guts for sale, you’ve found your target Zombie Demographic!
