Back in Q3, it was reported that an NBC Olympics executive was “shocked” that only 3% of Olympic viewing came via digital platforms and that he expected the digital share of viewing to be more like 25%.
I have a Theory for this phenomena:
PEOPLE WOULD RATHER BE IMMERSED IN BEAUTIFULLY PRODUCED, EXCITING, HIGH PROFILE CONTENT ON A SLEEK, GORGEOUS FLAT SCREEN MOUNTED ON THE WALL IN FULL HD SURROUND SOUND THAN HOLD IT IN THE PALM OF THEIR HAND WITH A PAIR OF HEADPHONES BEING FRUSTRATED TO HELL AS IT GETS STUCK BUFFERING EVERY 10 SECONDS.
But that’s only a Theory, as cockamamie as it may sound…
Learn how to do the Hand Jive here.
