Advertising budgets are being scrutinized like never before. Marketers, more than ever, need to bring to the surface a deeper understanding of how their ads perform and use those compelling insights for increased ROI. Traditional marketing is broken! Wake up … Nobody watches TV anymore. All you need to do is look on any street corner in any suburban town and see the mountains of them awaiting bulk pickup. Radio – HA! The last time they used that was for when the Titanic sent a distress signal. Print? Seriously? So not cool. Customers have gotten savvy at building their own content cocoon and rejecting the interruptive tactics of broken models that have no place in the modern world. Social Media is a very important aspect of your Mixed Media Marketing Model. Along with Email and SEO, Inbound Marketing is a MUST. It’s everywhere.
Hitting every part of the funnel is imperative too. Top of the funnel – middle of the funnel – below the funnel. If you flip the funnel on its head it can be used to balance your budget. Marketers need to be experimental and put a variety of things into the funnel and chemically fuse them (also known as SOFMO or Systematic Organic Funnel Matrix Optimization).
Create a blog and write an eBook. Turn traffic into leads. Collect information from delighted customers so that you can help them discover who they really are. Show them something new. Breakthrough marketers who re-invent the way they innovate will discover the causal mechanisms that drive success and will discover that correlation is much less important than causality. Consumers don’t so much buy products as they do spend money on them. EMPATHY; what any smart marketer bakes directly into their strategy. Strategies must be robust and maintain the spirit of a sustained effort regardless of time zone and dimension of reality. And it’s not just about how your message blooms into the cyber stratosphere, but how you increase employee participation in the transformation of your Brand. Convert great ambition into game changing outcomes and be sure that the thresholds for acceptability are within reach! Encourage lateral thinking. End happily.
Take advantage of the next wave in cutting edge tactics – Abduction Marketing. Highly specialized teams of “hunters” will stalk your target audience. Using high powered stun darts to render the target consumer unconscious, they will transport them to a secure location where trained hypnotists will use proprietary methods to ensure that your product becomes irresistible. Who needs a seamless cross platform strategy anymore !?
