EXTRA, EXTRA, Read All About It. TV is FREE !!!!
Here at our Data Science and Multi-dimensional Quantum Meta Research and Media Physics Lab, we’ve applied a multi-stage stratified area probability sample of North American MBD Site usage and determined that fully 1/3 of all visitors are not aware that TV is Free ….and also because a June NAB study said so. That’s right, all over the free world young and old folks alike are discovering that an antenna is not just a paired appendage used for sensing in arthropods and insects, but that you can actually connect one to your TV, unplug the cable box, and bask in the warm blue hue of high quality Network programming. And as an added bonus, it doesn’t skip, buffer, cache or use up your data plan!
Slowly creeping back onto the scene, sales of TV antennas are projected to hit 8 million this year as more people discover the invisible energy surrounding us that can be captured like lightning bugs in a jar. Many think it’s too good to be true. The WSJ reported an antenna salesman in San Diego often comes across hesitant customers who ask if they are ILLEGAL. It’s amazing to think that almost everybody who a) grew up not knowing anything but cable or b) thought that the 2009 FCC mandated switch from analog to digital transmission meant the switch was turned off, had no idea about TV’s fundamental ad supported nature.
Demand your skinny bundle today, or tell your local cable provider to go scratch! I recently called mine. They told me that if I downgraded my bundle to include less channels that I don’t watch, I’d still be paying the same amount because I was locked into a promotional rate for the more costly premium package. I said “well then both options are a bad value for me, the customer. But you (cable company) get to keep your subs while I pay through the nose for channels I don’t care about.” For a while it made sense (to a degree) because in effect we all subsidized one another’s favorite dozen or so channels. But now they are just raking us over the coals. Finally, with the growing demand for antennas combined with an expected drop in the number of cable channels (as a result of Media company consolidation) and the rampant adoption of Netflix and OTT, consumers are finally gaining some leverage. That’s good news for us, for broadcast (free) TV and brand advertisers that want to reach the masses.
And for those of you that are wondering, NO – you can’t use these antennas for mind control OR for detecting extraterrestrial communications from outer space…. sorry.
