I was reading an article in an Ad Tech trade that was discussing strategies for “increasing clicks”. Only the person didn’t say “increasing clicks”.
Instead, they said, “how can the awareness message see an increased response to the embedded URL”.
Translation:
When I was young I wanted to be cool and for girls to like me. Instead, I was picked on. I had a pretty good head on my shoulders and thought that I’d get into finance. But the guys in that field were overbearing and mean. I found digital marketing and it was perfect because I could say silly things that sound smart. So, when it came time to say “increase clicks”, I instead said “how can the awareness message see an increased response to the embedded URL”.
