Whether lead generation is measured during waking or sleeping moments, it should be the core goal of your marketing campaign… along with Email.
But don’t launch it before lunch time, and take time to power nap prior to partnering with the right provider. In your Epic quest to master leads (and outbound), be sure an enlist these 7 key steps to picking the most Rockin’ Lead Gen Partner:
#1 – First ask yourself. How did I get into this business? Vendors are popping up like weeds and everyone has the same rap. Finding somebody.. anybody, who is not completely full of shit is literally impossible.
#2 – Cost Per Leads should actually be based on leads, I’m pretty sure. Don’t get caught paying for a pile of junk that will get you nothing but a major attitude.
#3 – Evaluate your vacuum cleaner prior to evaluating your vendor. Visit their offices and give them the ‘dust up test’. Start vacuuming and take close notice of how much dust is kicked up into the air versus how much dust is sucked up into the vacuum’s dirt bag. The dust in-air to in-bag ratio should be at least 1 to 4. If it’s more than that, beware; their database is probably on the brink of crashing as the air filter will not allow for proper venting and cooling of the servers.
#4 – Does your vendor have any experience whatsoever? Are they experts in window dressing and meticulously weaving words and PowerPoints that are designed to dazzle you into handing them your American Express Platinum card? If it’s an outbound marketing partner, do they like to use words like instigate, engage, interact, predict, explosive, breakthrough, immersive, storytelling, and/or enhance?? If so, kick them and run in the other direction.
#5 – Do they use marketing automation that is completely devoid of creativity the way insects are devoid of emotion? BTW, how thankful should we all be that insects are physically limited by their exoskeleton from growing too big?! There’s a horrifying coldness to them; nervous systems in their rawest form. No thinking. Just reacting. Freaks me out! Anyway, will the vendor’s integration capabilities also factor in launch time?
#6 – Data Data Data. What’s their data like? Where does it come from? You can have a team dressed as psycho clowns and Star Trek The Next Generation characters, drinking rum and smoking G Pens ALL DAY long running your CRM, but if they have solid, actionable data .. who cares? Ask how often they update their Data and where they get their costumes.
#7 – Pick a costume and join that team; it sounds like a great place to work.
