So… no doubt you heard about Fb’s latest goof (blush).
They admitted yet another “glitch”. This time it involves organic page reach. Turns out the miscalculation involved some pretty complex math; instead of counting unique visitors to a page they counted the repeat ones too. According to CNET, “Facebook counted users who have visited the same content multiple times instead of just new users, inflating the numbers by an estimated 33 percent over seven days and 55 percent over 28 days.”
“De-duplicaiton” it turns out, it so easy to overlook….ho-hum.
But cheer up! If you open THIS link and listen to the hot and talented Britney Spears’ “Oops… I Did It Again” while singing along to the below lyrics, it’s as if the pop star were none other than Marky Z himself !
Yeah yeah yeah yeah yeah yeah
Yeah yeah yeah yeah yeah yeah
I think I did it again
I made you believe, Organic Reach
Was genuine
It seems like a Bug
But it doesn’t mean, We’re serious
‘Cause to lie about our metrics
That is just so typical me
Oh baby, baby
Oops, I did it again
I played you a fool, got lost in the fame
Oh baby, baby
Oops, you think that it ends
With Average Watch Time
I’m not that trans-pa-rant
You see my problem is this
My Summary Page
Miscalculated sum of Daily Reach
I crack up, watching the ways
That so many fools, get fooled by our ways
‘Cause to lie about our metrics
That is just so typical me
Oh baby, baby
Oops, I did it again
I played you a fool, got lost in the fame
Oh baby, baby
Oops, you think that it ends
With Average Watch Time
I’m not that trans-pa-rant
