KIDS PICK FAMILY FOOD BRANDS – The parents might bring home the bacon, but it’s probably the kids who pick the brand. Despite their size and obvious lack of income, a new report from Packaged Facts says children have a disproportionate sway over household grocery purchases and decisions.
Survey data from the firm reveal that more than a quarter of parents (26%) learn about a new product as a request from their child. Kids aged 6+ in particular wield a considerable amount of purchasing power, but in reality brand loyalty is nurtured in children even younger.
“Children under age six are just as important to marketers as older children are because life-long dietary habits are established during this time period and brand loyalty begins,” says David Sprinkle, research director, Packaged Facts. “This suggests industry players should focus on product development designed to capture younger kids and gain allegiance from parents earlier to keep them involved with the brand throughout childhood.”
Furthermore, the importance of healthier options can’t be overstated. “Companies or brands dedicated to eliminating or reducing unhealthful ingredients will find a strong following of parents. Likewise, the hidden veggie trend is most important to Millennial parents—reflecting this demographics’ desire for functional foods,” says Sprinkle
In a related study
EMBRYOS PICK FAMILY FOOD BRANDS – The parents that over eat bacon probably have the kids to blame. Despite their parents size, a new report from Fackaged Pacts says children have a disproportionate sway over the decisions made by their parents, for better or worse.
Survey data from the firm reveal that more than 2/3’s of parents (67%) will buy whatever their kids want in order to shut them up. Even Kids aged 1+ in particular wield a considerable ability to scream and cry at an intolerable decibel for Brands which they demonstrate a mysterious early affinity for. But in reality this Brand loyalty was nurtured in the Fetal Stages!
“Children under age Zero are just as important to marketers as older children are because life-long habits are established during this time period where LIFE begins,” says Derrick Dinkle, research director, Fackaged Pacts.
Packaged Bacon Brands and other Industry players are beginning to focus on a new area of development in advertising, Embryotic Maternal Vessel Marketing (EMVM), which leverages subliminal messages imbedded in Video Ads that affect the DNA of unborn children in expectant mothers. “This suggests industry players should focus on gaining allegiance from human beings as early as possible in order to keep them involved with the brand throughout the very first days and months of childhood.”
A proven effective vehicle for EMVM is health food advertising. “Companies or brands dedicated to eliminating or reducing unhealthful ingredients will find a strong following of parents of EMVM children. Millennial parents are easily frustrated when they cannot find veggies which their children have hidden—reflecting this demographics’ desire for food,” says Dinkle.
