A proliferation of pipes has meant more prized programming. But good TV/Video inventory IS finite; the blast radius of EXPLOSIVE content falls far short of the explosion of devices, SVOD players and MVPD outlets.
Besides boat loads of dough, it takes good actors, writers, casting directors, production coordinators, line producers, story editors and hoards of hourly grunts to staff a show …and the well is running dry. With a record 412 scripted programs on the air in 2015, there’s never been a better time to work on the creative side of the TV/Video Biz. Options for the artful and passionate have never been more plentiful but there are only so many artful and passionate people, which means we will eventually approach an equilibrium and all the actors and writers will no longer be waiting to catch a break.
Good for them!!
Marketers on the other hand will continue to pay a premium because even though there’s more awesome scripted drama then ever, the supply of it will never outstrip the demand.
Talent is rare. Brands are everywhere…
