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Me and my Paisano get a slice..

by | Jul 27, 2017 | 2017, blog roll

  Another strong TV upfront…. a nearly 6% increase over ly for a total haul of $19.73 Billion. If you recall, last year  the digital lap dogs opined that the tick in 2016-17 Upfront sales were more or less an anomaly; a slap on the digital fanny because of their...

Your Brand Is Uncool

by | Jul 24, 2017 | 2017, blog roll

  Dude, coolness is a trait few possess. There are far more dorks in the world than there are cool people and even more average Joe’s. Those who exude a self-confidence without being egotistical pricks, that are set apart because of their magnetism and who have a...

Inversions to remember

by | Jul 19, 2017 | 2017, blog roll

  Online IMPs are worth less, because online, a consumers time is worth more. YouTube publishers gets paid 10x less than TV publishers. More choice, less attention. As the media landscape has fragmented, our ability to focus waxes and wanes….but mostly wanes....

You Are The Product

by | Jul 11, 2017 | 2017, blog roll

  Recently, Linkedin updated their Privacy Policy and User Agreement. It’s only 13 pages of single spaced legal jargon with multiple links for “more information” so it should only take you and your attorney 6 weeks to comprehend…but...

Ad blockers beware !

by | Jul 5, 2017 | 2017, blog roll

  As ad blocker adoption continues to swell, publishers are evolving their strategies in order to cope. The next innovation for fighting ad blocking? Ransomware. That’s right! Since appealing to consumers’ goodwill and sense of economics has only exacerbated the...

You’re in God’s Hands

by | Jun 21, 2017 | 2017, blog roll

  I always wanted a motorcycle.. my dad was vehemently against it. So, like a good brat, when I moved out of the house I bought a Kawasaki Ninja. I had it for about 3 months before I realized it was a very bad idea and that it would likely have been just a matter...

Old MacDonald had a CLICK Farm

by | Jun 20, 2017 | 2017, blog roll

Old MacDonald had a CLICK Farm E-I-E-I-O And on his farm he had iPhones E-I-E-I-O With an iPhone here And an iPhone there Here an iPhone, there an iPhone Everywhere an iPhone Old MacDonald had a CLICK Farm E-I-E-I-O Old MacDonald had a CLICK Farm E-I-E-I-O And on his...