by marketingblogdr | Jun 14, 2017 | 2017, blog roll
If 600 million digital impressions are off the table thanks to ad blocking, how is it that CPMs have remained relatively stable? A) Frequency caps have been lifted in order to serve more ads to those without ad blockers B) AdTech and publishers are taking less...
by marketingblogdr | Jun 13, 2017 | 2017, blog roll
I was recently at a “Programmatic” seminar. The presenters were terrific….and so were the pork wraps! After they were done expertly articulating the tech that underpins the entire ecosystem (which, make no mistake about it, is incredible) they...
by marketingblogdr | Jun 9, 2017 | 2017, blog roll
“The Most Interesting Man In The World” has finally been laid to rest. It only took 6 months for one of the most beloved campaigns of all time to keel over after Dos Equis marketing execs gutted the ads by “reinvigorating and modernizing” The Most...
by marketingblogdr | Jun 6, 2017 | 2017, blog roll
I had the most amazing experience transpire over the past 6-8 months. I don’t’ know when it happened exactly or where I was for that matter, but I became Aware of a product I have now come to adore. For the life of me I can’t recall, but I think it was a...
by marketingblogdr | Jun 2, 2017 | 2017, Friday Content
by marketingblogdr | May 31, 2017 | 2017, blog roll
The three headed jester laughing in our face. A stylized circle jerk at a frenetic pace. Entertainment bent on driving wedges. Fighting freaks in formal cage matches. Cable click bait. No wait, pure hate! Reveling in rants. Collectivist ideological sycophants....
by marketingblogdr | May 22, 2017 | 2017, blog roll
If you’re a creative, leverage culture in order to affect culture. Planners, be sure to reach out to prospects using pathways that have sticky interfaces. Strategists should consider that the consumers’ intimacy with a Brand should never exceed their own...
by marketingblogdr | May 15, 2017 | 2016
One of the highlights for me during the Upfront season is when NBCU’s Linda Yaccarino saunters across the stage as a champion of the Television business. Broadcasters everywhere should Thank Her. Then, they should hold their heads high as she brings down...
by marketingblogdr | May 12, 2017 | 2017, Friday Content
by marketingblogdr | May 5, 2017 | 2017, blog roll
At the Network Upfronts, media buyers purchase media “up front”, prior to the beginning of the new TV season. The annual event has a name that makes good sense. To call it the “New TV Show Fronts” just wouldn’t have the same ring to it...
