by marketingblogdr | Feb 22, 2017 | 2017, blog roll
These days you really gotta work at managing your non-working media. If you plan on squeezing your non-productive spend be sure that it doesn’t render your working media useless or worse, make it work negatively. The money spent on exposing brands to...
by marketingblogdr | Feb 17, 2017 | 2017, blog roll
Boy, these judges on cooking reality shows are TOUGH; MEAN even. They may as well make it really interesting and torture, maim and/or kill the contestants… whaddaya say ?!~ “Too much okra! Drop him in the piranha tank. If you can catch them with your bare...
by marketingblogdr | Feb 8, 2017 | 2017, blog roll
Back in Q3, it was reported that an NBC Olympics executive was “shocked” that only 3% of Olympic viewing came via digital platforms and that he expected the digital share of viewing to be more like 25%. I have a Theory for this phenomena: PEOPLE WOULD RATHER BE...
by marketingblogdr | Jan 31, 2017 | 2017, blog roll
From a Jan’ 17 trade edition: My comments italicized. MILLENNIALS DOMINATE ‘CORDLESS’ HOMES If something has to be put in parentheses it has to be further defined, right? So just say how many cordless homes there are in comparison to the whole. GENERATION...
by marketingblogdr | Jan 30, 2017 | 2017, blog roll
“There’s still something to be said for Mass reach” is how Ad Age put it back in August in its article “Why P+G Decided Facebook Ad Targeting Often Isn’t Worth The Money”. Fast forward to today – “Why the Super Bowl is Becoming the Toilet Bowl, Where...
by marketingblogdr | Jan 26, 2017 | 2017, blog roll
I can’t help but think that New Media platforms sprouted forth in abundance from the internet like pretty weeds just in time to fill up the waning garden of gifting. What does that mean, you ask? Silicon Valley has become the new source of funding the fun! For...
