There’s too many bad ads out there! They don’t listen at all! What happened to all the good ones?!? When I was a youngster, ads never behaved the way they do now; no discipline, no respect for their elders, reckless self-serving deviants I say. Never mind what they look like or how effective they may or may not be. My concern is for how the auction and an actual piece of ad code that comes back from one is just naughty, naughty, naughty. Every time one of these little buggers gets loose, all kinds of pixels need to be dropped just to keep tabs on them and determine viewability, placement quality, etc.. because you simply can NOT trust them. When I was a little tyke, ads were told how to act and they for sure listened. We didn’t need to have Technical ad quality standards put in place. Acceptable ads would just abide by strict and proper etiquette!
Today, these damn critters are downright disruptive! They cause your page to be very chatty, obscure the content you’re trying to read and worst of all slow down load times. Add in transit time and all the existing issues with the mobile grid (like connection re-trying) and frustration ensues; the fan goes crazy and you sit there swinging your cane until it’s time to just close the gosh darn browser and start over again! How is that going to help anybody monetize!? Oh, brother! The more bidders the publisher sets up, the more likely they are to encounter these little dastardly, punk, stinkers. They’re like Gremlins jumping 10 at a time into an Olympic size swimming pool! The consumer experience is totally out the publishers control.. do you know why !@? Because Dammit – the creative is disobedient, mischievous and up to no good – once again !! I feel like a darn broken record on this. Never mind the DNS lookup time, the JS Library Download or the JS Execution… the hang up is in the auction and the return of that lousy, sour, wack, punk! And I don’t wanna hear all that noise about “oh, well maybe the page is just too heavy or you have too many integrations”…. NONSENSE !! The problem is an advertiser responding to an auction and then using a slice of your website as a potty pad where it can drop a turd. I don’t care how high quality the ad network or exchange is! These son of a gun, gosh darn, greasy, slippery, no good miscreants are just too damn good at causing a ruckus!!
Maybe I’m just getting too old for this crap…
