Dude I told you, this app is for the birds!
Spots N Dots 3/17/17 – MARKETERS GIVE SNAPCHAT POOR GRADES. Snapchat has been a hot topic since its parent company went public last month. While the IPO was successful, many marketers are unhappy. A report in Ad Age details the results of a survey published by RBC Capital Markets in partnership with the publication. It underscores the uphill battle Snapchat faces as other platforms like Facebook-owned Instagram and Messenger mimic its features. The survey of approximately 1,600 marketers show that Snapchat is a far cry from being a similar company to Google or Facebook, both of which get significantly higher marks from those surveyed.
