by marketingblogdr | Oct 14, 2019 | 2019, blog roll
I don’t quite understand the fixation advertisers have on the complex task of reaching the “hard-to-reach” audience, when most audiences are easy to reach. Actually I lied, I do. Beware the term ‘Advanced Advertising’, especially when it promises to cure all of...
by marketingblogdr | Oct 9, 2019 | 2019, blog roll
What is Google better at, flattening the internet or the competition? What’s more dangerous, Social Media or a staph infection? What’s worse, vaping or Zantac? If Innovation is always progress, then why is everyone dumber now more than ever ? If Turbo Tax is...
by marketingblogdr | Oct 4, 2019 | 2019
Current measurement solutions still have holes that need to be filled, particularly in the mobile, OTT and VOD spaces. We are committed to building measurement solutions that account for the entire ecosystem. The shape shifting digital marketplace continues to present...
by marketingblogdr | Sep 2, 2019 | 2016
Wake up ! The winds of change are blowing and you must not let it blow your candle OUT. Be a source of inspiration. Prioritize! Organize! Innovate! Gen Z is on the rise and will soon merge with AI. Focus on being healthy, not treating disease. Communication is key....
by marketingblogdr | Jul 26, 2019 | 2019, blog roll
As a Marketing and Advertising specialist, you should be familiar with the Four P’s which boil down the number of variables in the marketing mix; Product, Place, Promotion, Price. Developing the right Product to meet a need, making it available in the Place...
by marketingblogdr | Jul 17, 2019 | 2019, blog roll
In Mass Marketing, no attempt is made to define what some people may want because everyone is a potential customer. The product is ubiquitous and making it relevant is a matter of playing to our humanity. Coke may be a good example. Coke = happiness. The...
by marketingblogdr | Jul 8, 2019 | 2019, blog roll
“I watch a lot of cable news. Because I enjoy being depressed.” – Jim Gaffigan Boy is that guy funny. A lot of what he says is just the funny because it’s true type of humor. Social Media isn’t the only thing that makes us depressed....
by marketingblogdr | Jun 27, 2019 | 2019, blog roll
A sandwich is a food typically consisting of vegetables, sliced cheese or meat, placed on or between slices of bread, or more generally any dish wherein two or more pieces of bread serve as a container or wrapper for another food type. A very wise man once gave...
by marketingblogdr | Jun 5, 2019 | 2019, blog roll
Way back on 8/18/16 your favorite blogger (with such eloquent wit and sarcasm I may add) predicted the DEATH of the “click” as a KPI. According to a piece in MediaPost last week, the ad industry may be about to “put another nail —...
by marketingblogdr | May 20, 2019 | 2019, blog roll
The IAB reported $107.5 Billion was spent on Digital Advertising in 2018. “A Mind blow of a number”. Most of that 107B doesn’t purchase ads and what ads do get purchased are of debatable value. Investors continue to be dazzled by the flamboyant glitter of...
