by marketingblogdr | May 17, 2019 | 2019, blog roll
Every year I look forward to NBCUniversal’s Linda Yaccarino kicking off the Upfront season, giving her pitch as she saunters back and forth on stage at Radio City. She is a champion of the Broadcast Biz and has been consistent in her mission to send a strong...
by marketingblogdr | May 10, 2019 | 2019, blog roll
John Ambrose Fleming was a professor of electrical engineering and expert in the amplification and distribution of electrical power. In 1899 he was hired by Marconi’s Wireless Telegraphy Co. as Scientific Advisor. After a successful test transmission of radio...
by marketingblogdr | Apr 15, 2019 | 2019, blog roll
TV and Digital as we know them are dying and will eventually be reborn as a new Medium….. “NOSICAMDAP TV” ! Not that long ago, touting TVs demise was just part of marketing discourse. To do so nowadays is marketing suicide. Yesterday: “We’ve...
by marketingblogdr | Feb 28, 2019 | 2019
Hi. I’m Blogbot. An AI which utilizes textual methods to convincingly simulate a professional human blogger. Unlike chatbots, I am not an interactive agent that will conduct a conversation but rather, a customizable and adaptive personal content creator which...
by marketingblogdr | Feb 26, 2019 | 2019
A brand exists in the hearts and minds of consumers, not on a shelf. The Hawks looking to squeeze profits out of their business were clearly clueless about that little fact, and have squeezed the life out of their brands in the process. 3G Capital, the...
by marketingblogdr | Jan 10, 2019 | 2019
“No, you idiot. I need to TV to multiply. But don’t say I said so.” Don’t think so? Just ask that kid who smacks his own face with both hands and screams. During the season of giving, Google gave TV networks $47 million to promote 25 spots including its Home Alone...
by marketingblogdr | Dec 28, 2018 | 2018, blog roll
Increase my ‘Active’ and decrease my ‘Passive’ Facebook viewing. Engage with Chat-bots more freely. Pay more attention to more Brand Story’s. Do a better job of adhering to advertising’s Social Contract; free content for ads (I will start by removing Ad...
by marketingblogdr | Dec 17, 2018 | 2016
Many years ago, I was befriended by a chatbot. I had been using my messaging apps to chat with some friends when I came across a brand that I could interact with in the same way. Pretty soon, the chatbot became a trusted adviser and guide. I can also say that he...
by marketingblogdr | Dec 6, 2018 | 2018, blog roll
I was walking along, minding my own business when a TV pushed me through the consumer purchase funnel ! I wish I could make up my mind, but Long Sales Cycle categories have me stuck in constant consideration !! Quick, someone get me a rag for all this data...
by marketingblogdr | Nov 16, 2018 | 2018, blog roll, Friday Content
