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The G.A.F. Tax

  Extra, Extra, Read all about it – Net Native Targeted Ad Fat Cats To Start Paying Their Taxes!!! This is such a juicy scoop ..it’s almost too good to be true and will likely not be once the supreme leaders of cyberspace get their legal pit bulls involved. But...

You Say You Want a De-evolution

  TV has always taken advantage of technological innovation and the more a medium is predicated on technology the less likely it is to be affected by it. So when I see the headline in AdExchanger titled “How Local TV is Fighting to Evolve”, I take pause. Here’s...

Things that Make you go “Hmmmm”

  AdTech has presided over the biggest creativity drain in the history of marketing… but there’s no shortage of super-hip, abstract gobbledygook !! As Digital Sales people, it’s best that we walk through expectations and align on what we can do to be as...

Do You Wanna Kill a Brand, Man ?

  Or screw around with your good name? I never thought you’d fall for this, Oh tisk, tisk, tisk, How did you go astraaaayyy?? As the Marketing Blog Father of 2 little girls, I know every word to “Do You Wanna Build a Snowman” (and “Life is an Open Door”,...

A Christmas Miracle

Today I am repeating my annual Holiday post which I have run for a few years now. Enjoy ! Many years ago, I was befriended by a chatbot. I had been using my messaging apps to chat with some friends when I came across a brand that I could interact with in the same way....

Your Data is Safe (wink wink) !

  9/26/19 – Door Dash confirmed an unauthorized third-party service gained access to customers, drivers and merchants’ user data on May 4, 2019. Approximately 4.9 million were affected. They were really outdone by the hacker…. You might even say he...

Shields Up

  It’s National Cyber Security Month! I know, it’s not as exciting as National Tight End Day (which was yesterday 10/27/19), but it’s still awesome. In 2004, the Department of Homeland Security and the National Cyber Security Alliance launched National...

Digital Depression

I’m feeling awfully down lately. Sadly, I am better suited for a life ‘online’ than one rich in human interaction (Sigh)… I mean, I have Abandonment issues which give rise to my anxiety and cause me to exhibit behavior that perpetuates shallow relationships. But when...

Chipotle’s Ingenious Digital Initiative

There is a new report out that shows just how valuable it is to connect with the Millennial and Gen-Z boys and girls. The headline reads “Chipotle seeing turnaround as a result of Digital initiatives”. Chipotle has increasing revenue “largely due to modernization...

Melodramatic Programmatic

    Being a highly sought after Media blogger, I get asked all the time to come to this conference or to join that webinar. I’m also flooded with News and Updates that have conflicting stats and are largely superfluous. This for example came to me in a...