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Pride Cometh Before Destruction

by | Apr 4, 2018 | 2018, blog roll

  Forever, fb has been beyond irresponsible with its massive reach and influence. It’s been a BS machine of epic proportions lied about metrics and wrote the rules as it went along. Who knows how many fake or inactive accounts there are. They’ve purchased or...

The Wizard Of Oz

by | Mar 20, 2018 | 2018, blog roll

  Up until now, Mark Zuckerberg’s recent remarks regarding mounting FB controversies have been communicated in the relatively safe space of a blog post or video message published on his Facebook page. He’s hiding behind his curtain like the Wizard of OZ; pulling...

Struggling to Connect with Your Audience?

by | Mar 19, 2018 | 2018, blog roll

  Give up. It’s way more trouble than it’s worth. Pare down your expectations. Just keep it simple. With choice comes confusion. It’s all a matter of luck really anyway. Cut a funny TV commercial and do some digital video and a billboard. Pray. Make a really good...

Cord Types

by | Mar 15, 2018 | 2018, blog roll

  There is much debate surrounding satellite TV service subscribers, about 32.3 million, who claim to be dealing with suffrage from the epidemic of cord restraint. If their content technically is delivered wirelessly via satellite, can they claim to be tied to a...

Frustration Index

by | Mar 12, 2018 | 2018, blog roll

  According to Forrester’s 2017 CX Index, customer experience quality plateaued or declined for most industries and companies allegedly due to the fact that “CX initiatives had too little clout to force meaningful change.” You see – consumers are screaming...

Creep Show

by | Feb 27, 2018 | 2018, blog roll

In a new customer experience survey by InMoment, 75% of consumers reported finding most forms of personalization at least somewhat “creepy”. As you’re allocating your digital spend, ask yourself, “do I want to come off as at least somewhat creepy?”. This should help...

Fully Baked

by | Feb 12, 2018 | 2018, blog roll

  P+G has asked Facebook and Google to gain accreditation from Media Ratings Council (MRC) for their third-party audience measurements. Both companies have responded by giving P+G the middle finger. BUT, since they are making an effort at improving measurement...