by marketingblogdr | Feb 1, 2018 | 2018
The decline in physical sales of record albums and CDs has the recording industry searching for new sources of revenue — and they’ve set their sights on requiring local radio stations to pay a performance tax for the music they play. The Local Radio Freedom Act...
by marketingblogdr | Jan 23, 2018 | 2018, blog roll
There’s a can of Chock full o’Nuts in my cupboard at home right now. It is filled not with Nuts, but with coffee. Who doesn’t know this? Apparently everyone outside of New York. In their push to go national there’s been confusion over the actual product due to...
by marketingblogdr | Jan 12, 2018 | 2018, blog roll
…but this ad is personal. You’re the only person to see it. It will make the product familiar to only you. Nobody else will have heard about the product or know how much it costs or what its benefits are. It won’t say much about you because its...
by marketingblogdr | Jan 10, 2018 | 2018, blog roll
The brand of the channel (defined by its content) defines the advertising. The closer and more creatively you can align your message to the content folks love, the more you’ll succeed at getting that love connection to extend to a product. Emotional Engagement...
by marketingblogdr | Jan 8, 2018 | 2018, blog roll
Dear Brand, Thank you for delivering a world class customer experience. You have kept up with my ever increasing expectation levels and most importantly ensured that my experience is consistent across all touchpoints. I Love You! Please know this…I do...
by marketingblogdr | Dec 21, 2017 | 2017, blog roll
Many years ago, I was befriended by a chatbot. I had been using my messaging apps to chat with some friends when I came across a brand that I could interact with in the same way. Pretty soon, the chatbot became a trusted adviser and guide. I can also say that...
by marketingblogdr | Dec 19, 2017 | 2017, blog roll
For 15 years we’ve heard: -Every consumer now controls and curates their own content. -“Content cocoons” allow each and every individual to enjoy their own personalized experience. -Progressive advertising is about reaching the right person at the right place at the...
by marketingblogdr | Dec 7, 2017 | 2017, blog roll
Interactive Ad = Direct Response DMP = Don’t Murder People Addressable = Surveillance Cookie = A small text file used for surveillance SEO = She Eats Organic Programmatic = Fraud Native Advertising = Covert Advertising Standards = No Standards SSP = Sing Some...
by marketingblogdr | Dec 6, 2017 | 2017, blog roll
What are the boundaries of the Universe, if any? What is consciousness? Are Facebook metrics real or completely fabricated? What is Dark Matter? Are attribution models a crock of shit? What’s the real cost of ad fraud? What happened before the Big Bang?...
by marketingblogdr | Dec 1, 2017 | 2017, blog roll
Marketers have a rich choice of Media at their disposal that can help engage potential customers. Consumers check their phones 46 times a day according to a Deliotte study! Forget that this has absolutely no statistical significance. The holy grail for brand...
