by marketingblogdr | Oct 25, 2018 | 2018
The dot.com bozos like to hold up the “Last Click” as if it’s a meaningful metric that proves the effectiveness of online advertising. In reality, its use for attribution as a KPI completely paints an incomplete picture by focusing on absolute channel value instead of...
by marketingblogdr | Oct 23, 2018 | 2018, blog roll
This week, Facebook hired the UK’s former deputy prime minister, Nick Clegg, to be its lobbyist-in-chief. Clegg had this to say, “The company is on a journey which brings new responsibilities …I hope I will be able to play a role in helping to...
by marketingblogdr | Aug 9, 2018 | 2018, blog roll
I want robots to take over the world. We’ll likely be better off. We created a shit storm of stupidity; have you watched cable news lately? Yep, we’re fkd. Robots will do better than we’ve done. My friend says we’re like the dinosaurs, only we are doing ourselves in...
by marketingblogdr | Jun 13, 2018 | 2018, blog roll
“In most depictions of the activity, the practitioner envisions an endless series of identical white sheep jumping over a fence, while counting them as they do so. The idea, presumably, is to induce boredom while occupying the mind with something simple,...
by marketingblogdr | Jun 4, 2018 | 2018, blog roll
Living on a lighted stage or attaining stardom, approaches the unreal for those who think and feel. Micro-stardom allows everyone to be their own producer broadcasting content featuring themselves. The problem of course is that we’ve all been cast in an...
by marketingblogdr | May 31, 2018 | 2018, blog roll
“We live in an age of rage, and companies are now compelled to engage and apologize,” said Harlan Loeb, global chair of crisis at Edelman, which advises Wells Fargo on corporate reputation. And when they use TV to tell the country they made a mistake and want...
by marketingblogdr | May 29, 2018 | 2018, blog roll
NOT! Facebook and YouTube are like MVPDs in that they are not creators of content but distributors of it. The only difference is that instead of charging a fee, they embed a tracking beacon in your brain. Well, not exactly.. but they do harvest your behaviors and...
by marketingblogdr | Apr 27, 2018 | Friday Content
by marketingblogdr | Apr 24, 2018 | 2018, blog roll
Are you sustaining great marketing campaigns and driving growth long term? Are you driving and texting? Don’t. Are you crushing it !?!? Is your media supply chain transparent or totally opaque? For heaven’s sake! Are you MRC 3rd party verified and TAG...
by marketingblogdr | Apr 20, 2018 | Friday Content
