by marketingblogdr | May 4, 2021 | 2021, blog roll
Last year, Moms everywhere got the short end of the stick. They got Gypped! Bamboozled! Flimflammed! On Mother’s Day 2020, at the height of the COVID-19 Pandemic, tributes to momma were relegated to Zoom calls if they were lucky. So this year you better dig...
by marketingblogdr | Apr 30, 2021 | 2021, blog roll
A funny thing is happening (and not happening). As TV ratings erode, Rates on TV are going up. The recent NFL broadcast rights deal perhaps most notably exemplifies this as evidenced by the price tag which essentially doubled for the various packages in the...
by marketingblogdr | Apr 28, 2021 | 2021, blog roll
If I were an algorithm, I would recognize that with great power comes great responsibility. I would avoid feeding people radicalized notions of their own predispositions while connecting them closer to those who share them. Instead, I would foster peace,...
by marketingblogdr | Apr 22, 2021 | 2021, blog roll
Today, April 22, 2021, is Earth Day; the world’s largest secular observance, with a billion people in 192 countries taking time to recognize the importance of protecting the earth’s natural resources and pledge support for environmental protection. The theme of...
by marketingblogdr | Apr 21, 2021 | 2021, blog roll
Back by popular demand is my 3 Category Title! Fraud Avoidance Recommendations A recent study by MBD Cybersecurity recommended that marketers take the following steps to help reduce ad fraud: Know that fraud detection doesn’t actually detect fraud If asking to...
by marketingblogdr | Apr 14, 2021 | 2021, blog roll
So, we all know what Cookies are; little packets of code that hitch a ride on our browsers and tell the world how shady we are. They allow marketers to target “messaging” based on browser specific information. For analogy purposes – Imagine...
by marketingblogdr | Apr 11, 2021 | 2021, blog roll
Do a search for “Facebook Watch” and one of the first results is “What is the Point of FB Watch?”, I kid you not. On July 25, 2018, Facebook gave a presentation at the annual Television Critics Association’s summer press tour. Imagine that,...
by marketingblogdr | Mar 4, 2021 | 2021, blog roll
Back in 2015, one of the more infamous of its sizable set of, er…um, erroneous metrics debacles, Facebook knowingly concealed that the calculation for Video consumption on its platform was misleading. In typical fancy-Facebook-naming fashion, Video consumption...
by marketingblogdr | Feb 25, 2021 | 2021, blog roll
Terminology followed its translation: If you’re a ‘Creative’, leverage culture to affect culture. (Come up with a cool ad!). Be sure to reach out to prospects using pathways that have sticky interfaces. (Find the engaged eyeballs). Strategists should consider...
by marketingblogdr | Feb 23, 2021 | 2021, blog roll
Being a highly sought after blogger and Social Media celebrity, I know a thing or two about algorithms. One is that they are a complete enigma. The other is that they are entirely ephemeral; dynamic and changing every day. For all we know, they change on their...
