by marketingblogdr | Sep 14, 2021 | 2021, blog roll
I am reposting (and updating) last year’s “September” blog. Noteworthy for its customs, traditions and connection to the past, I find it littered with lessons and cautionary advice. September is a period of great transition. The leaves drop from the...
by marketingblogdr | Sep 7, 2021 | 2021, blog roll
After a long summer siesta, it’s time to get back down to Marketing, Mayhem and fighting for the better good of Mass Media. So let’s get right to it, shall we? A recent article in Digital News Daily reports Small Businesses Boosting Digital Ad Spend, But Not...
by marketingblogdr | Jul 22, 2021 | 2021, blog roll
Social Media violates the most basic concept of them all .. the Truth. If society’s consciousness where a river ½ mile deep, social media would represent the very last top inch of the surface; Fast moving. Chaotic. Hardly representative of the larger body but...
by marketingblogdr | Jul 15, 2021 | 2021, blog roll
Marketers have the idea that they can sit back and flip media levers which in turn will send hordes of carbon based bipeds marching through the “Consumer Purchase Funnel” – a rather convenient abstraction which brings order to the otherwise disorderly nature of...
by marketingblogdr | Jul 1, 2021 | 2021, blog roll
Living in America is awesome. Let’s celebrate by putting down the iPhone and being as social as possible in three Dimensional Space. Have a few cold ones. Cuddle up with your sweetie and watch some fireworks. Fire Up the Weber! Just try not to stuff yourself...
by marketingblogdr | Jun 15, 2021 | 2021, blog roll
Finally, the dumbest thing that nobody paid any attention to anyway, are gone. Arrows on the floor at the grocery store were more a symbol that something was not right with the world than anything. Once in a while, I like to casually stroll around the fruit section...
by marketingblogdr | Jun 7, 2021 | 2021, blog roll
Kylie Jenner has 238 Million followers in Instagram. I’m sure that’s good for the Makeup Melting Cleanser business. But the thing is – I’m just not a huge fan (as if Kylie cares what I think). The point is… If I were, you can bet I’d go out and buy...
by marketingblogdr | Jun 4, 2021 | 2021, blog roll
Marky Z, circa 2017, describing his vision for the Video Tab inside the core Facebook app: “The goal that we have for the product experience is to make it so that when people want to watch videos or want to keep up to date with what’s going on with their...
by marketingblogdr | May 21, 2021 | 2021, blog roll
Step right up folks! It’s systematic. It’s hydromatic. It’s ultramatic. It’s programmatic! Real time bidding is your ticket and we’ve got it at a big discount today! Dynamic insertion is the name of our game. Inventory owners, SSPS, DSPS and...
by marketingblogdr | May 13, 2021 | 2021, blog roll
Turns out that the black box of programmatic advertising is not the only place where IMP’s are, um, not counted correctly. Measurement is the bedrock of this entire industry and has always employed a bit of fuzzy math. Starting around 1954, Nielson was able to...
