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Crush on Candy Crush

  Candy Crush is an escape into a dimension of heaven; a fix of neuron firing endorphin bliss. I play it and it rewards me. The music is soothing and I’m relaxed as I listen to the beautiful clicking sound of hard candies happily bumping into one another....

Slow Motion Implosion

The drumbeat of bad news after bad news for AdTech is starting to look like a slow motion implosion. -There’s a choice between digital advertisings Wheat and Chaff. https://medium.com/@dsearls/separating-advertisings-wheat-and-chaff-47858adfcb20#.i6msx57rv -Ad...

What We’ve Learned

  Reach. Resonance. Reaction. These are the 3 equally important goals of any Marketing effort, no matter how big or small. With Traditional marketing, Reach is relatively easy to measure and is fairly reliable; just check with Nielsen or ComScore and know for...

The Pen is Mightier Than the Tech

  The scientist: Observe primates in their natural habitat. Look for patterns. Intervene. The average consumer: Huh? This is certainly a coincidence! The chief digital brand officer: “Identify each audience (we can go more granularly than ever before based on...

Content Creation

I needed some content for the blog, so I spoke with the experts on the subject over at HubSpot. Below is my chat with the sales associates:     Samantha: Interested in speaking with sales about HubSpot’s software? Let’s chat! MBD: what does your...