by marketingblogdr | Apr 7, 2017 | 2017, Friday Content
by marketingblogdr | Apr 5, 2017 | 2017, blog roll
Candy Crush is an escape into a dimension of heaven; a fix of neuron firing endorphin bliss. I play it and it rewards me. The music is soothing and I’m relaxed as I listen to the beautiful clicking sound of hard candies happily bumping into one another....
by marketingblogdr | Mar 28, 2017 | 2017, blog roll
The drumbeat of bad news after bad news for AdTech is starting to look like a slow motion implosion. -There’s a choice between digital advertisings Wheat and Chaff. https://medium.com/@dsearls/separating-advertisings-wheat-and-chaff-47858adfcb20#.i6msx57rv -Ad...
by marketingblogdr | Mar 27, 2017 | 2017, blog roll
Reach. Resonance. Reaction. These are the 3 equally important goals of any Marketing effort, no matter how big or small. With Traditional marketing, Reach is relatively easy to measure and is fairly reliable; just check with Nielsen or ComScore and know for...
by marketingblogdr | Mar 22, 2017 | 2017, blog roll
The scientist: Observe primates in their natural habitat. Look for patterns. Intervene. The average consumer: Huh? This is certainly a coincidence! The chief digital brand officer: “Identify each audience (we can go more granularly than ever before based on...
by marketingblogdr | Mar 21, 2017 | 2017, blog roll
I needed some content for the blog, so I spoke with the experts on the subject over at HubSpot. Below is my chat with the sales associates: Samantha: Interested in speaking with sales about HubSpot’s software? Let’s chat! MBD: what does your...