by marketingblogdr | May 5, 2017 | 2017, blog roll
At the Network Upfronts, media buyers purchase media “up front”, prior to the beginning of the new TV season. The annual event has a name that makes good sense. To call it the “New TV Show Fronts” just wouldn’t have the same ring to it...
by marketingblogdr | Apr 27, 2017 | 2017, blog roll
Once upon a time, Corporate Buffoons took the general populace for imbeciles. Then, Pepsi came out with, literally, the worst ad in the history of advertising. This woke marketers and agencies up from a deep sleep. They ditched account planning and started...
by marketingblogdr | Apr 26, 2017 | 2017, blog roll
A recent article from an industry TV Trade that shall go unnamed: “VIEWERS PREFER COMPUTER SCREEN – People still want to watch TV shows, but a new Accenture 2017 Digital Consumer Survey finds that most prefer watching on a computer screen rather than a TV...
by marketingblogdr | Apr 20, 2017 | 2017, blog roll
Exoplanets and multi-planet systems are being discovered by both Astrophysicists and backyard astronomers at an incredible rate. In the past 10 years over 1000 new planets have been discovered. Not all of them are comfy enough to support life as we know it but...
by marketingblogdr | Apr 19, 2017 | 2017, blog roll
ar·ti·san ˈärdəzən/ noun a worker in a skilled trade, especially one that involves making things by hand. Synonyms: craftsman, craftswoman, craftsperson (of food or drink) made in a traditional or non-mechanized way using high-quality ingredients....
by marketingblogdr | Apr 12, 2017 | 2017, blog roll
WARNING – if you EVER hear any of the below terms…RUN FOR THE HILLS! You are likely caught in the throes of a crackpot marketing quack who has confused repeating mumbo jumbo like a Parakeet with actual knowledge … Transform, Intelligence, Crush, Real Time...
