by marketingblogdr | Jul 11, 2017 | 2017, blog roll
Recently, Linkedin updated their Privacy Policy and User Agreement. It’s only 13 pages of single spaced legal jargon with multiple links for “more information” so it should only take you and your attorney 6 weeks to comprehend…but...
by marketingblogdr | Jul 5, 2017 | 2017, blog roll
As ad blocker adoption continues to swell, publishers are evolving their strategies in order to cope. The next innovation for fighting ad blocking? Ransomware. That’s right! Since appealing to consumers’ goodwill and sense of economics has only exacerbated the...
by marketingblogdr | Jun 21, 2017 | 2017, blog roll
I always wanted a motorcycle.. my dad was vehemently against it. So, like a good brat, when I moved out of the house I bought a Kawasaki Ninja. I had it for about 3 months before I realized it was a very bad idea and that it would likely have been just a matter...
by marketingblogdr | Jun 20, 2017 | 2017, blog roll
Old MacDonald had a CLICK Farm E-I-E-I-O And on his farm he had iPhones E-I-E-I-O With an iPhone here And an iPhone there Here an iPhone, there an iPhone Everywhere an iPhone Old MacDonald had a CLICK Farm E-I-E-I-O Old MacDonald had a CLICK Farm E-I-E-I-O And on his...
by marketingblogdr | Jun 14, 2017 | 2017, blog roll
If 600 million digital impressions are off the table thanks to ad blocking, how is it that CPMs have remained relatively stable? A) Frequency caps have been lifted in order to serve more ads to those without ad blockers B) AdTech and publishers are taking less...
by marketingblogdr | Jun 13, 2017 | 2017, blog roll
I was recently at a “Programmatic” seminar. The presenters were terrific….and so were the pork wraps! After they were done expertly articulating the tech that underpins the entire ecosystem (which, make no mistake about it, is incredible) they...
