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Millennials Murder Most Interesting Man !

  “The Most Interesting Man In The World” has finally been laid to rest. It only took 6 months for one of the most beloved campaigns of all time to keel over after Dos Equis marketing execs gutted the ads by “reinvigorating and modernizing” The Most...

My Consumer Journey

  I had the most amazing experience transpire over the past 6-8 months.  I don’t’ know when it happened exactly or where I was for that matter, but I became Aware of a product I have now come to adore. For the life of me I can’t recall, but I think it was a...

CNMSNOX

  The three headed jester laughing in our face. A stylized circle jerk at a frenetic pace. Entertainment bent on driving wedges. Fighting freaks in formal cage matches. Cable click bait. No wait, pure hate! Reveling in rants. Collectivist ideological sycophants....

Blinded by Pseudoscience

  If you’re a creative, leverage culture in order to affect culture. Planners, be sure to reach out to prospects using pathways that have sticky interfaces. Strategists should consider that the consumers’ intimacy with a Brand should never exceed their own...