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Counting Sheep

  “In most depictions of the activity, the practitioner envisions an endless series of identical white sheep jumping over a fence, while counting them as they do so. The idea, presumably, is to induce boredom while occupying the mind with something simple,...

Each and Others Audience

  Living on a lighted stage or attaining stardom, approaches the unreal for those who think and feel. Micro-stardom allows everyone to be their own producer broadcasting content featuring themselves. The problem of course is that we’ve all been cast in an...

Isn’t it Ironic ?

  “We live in an age of rage, and companies are now compelled to engage and apologize,” said Harlan Loeb, global chair of crisis at Edelman, which advises Wells Fargo on corporate reputation. And when they use TV to tell the country they made a mistake and want...

As Seen on FAANG

NOT! Facebook and YouTube are like MVPDs in that they are not creators of content but distributors of it. The only difference is that instead of charging a fee, they embed a tracking beacon in your brain. Well, not exactly.. but they do harvest your behaviors and...

Hocus Pocus

  Are you sustaining great marketing campaigns and driving growth long term? Are you driving and texting? Don’t. Are you crushing it !?!? Is your media supply chain transparent or totally opaque? For heaven’s sake! Are you MRC 3rd party verified and TAG...

Pride Cometh Before Destruction

  Forever, fb has been beyond irresponsible with its massive reach and influence. It’s been a BS machine of epic proportions lied about metrics and wrote the rules as it went along. Who knows how many fake or inactive accounts there are. They’ve purchased or...