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The Wizard Of Oz

  Up until now, Mark Zuckerberg’s recent remarks regarding mounting FB controversies have been communicated in the relatively safe space of a blog post or video message published on his Facebook page. He’s hiding behind his curtain like the Wizard of OZ; pulling...

Struggling to Connect with Your Audience?

  Give up. It’s way more trouble than it’s worth. Pare down your expectations. Just keep it simple. With choice comes confusion. It’s all a matter of luck really anyway. Cut a funny TV commercial and do some digital video and a billboard. Pray. Make a really good...

Cord Types

  There is much debate surrounding satellite TV service subscribers, about 32.3 million, who claim to be dealing with suffrage from the epidemic of cord restraint. If their content technically is delivered wirelessly via satellite, can they claim to be tied to a...

Frustration Index

  According to Forrester’s 2017 CX Index, customer experience quality plateaued or declined for most industries and companies allegedly due to the fact that “CX initiatives had too little clout to force meaningful change.” You see – consumers are screaming...