by marketingblogdr | Feb 27, 2018 | 2018, blog roll
In a new customer experience survey by InMoment, 75% of consumers reported finding most forms of personalization at least somewhat “creepy”. As you’re allocating your digital spend, ask yourself, “do I want to come off as at least somewhat creepy?”. This should help...
by marketingblogdr | Feb 23, 2018 | 2018, Friday Content
by marketingblogdr | Feb 12, 2018 | 2018, blog roll
P+G has asked Facebook and Google to gain accreditation from Media Ratings Council (MRC) for their third-party audience measurements. Both companies have responded by giving P+G the middle finger. BUT, since they are making an effort at improving measurement...
by marketingblogdr | Feb 1, 2018 | 2018
The decline in physical sales of record albums and CDs has the recording industry searching for new sources of revenue — and they’ve set their sights on requiring local radio stations to pay a performance tax for the music they play. The Local Radio Freedom Act...
by marketingblogdr | Jan 23, 2018 | 2018, blog roll
There’s a can of Chock full o’Nuts in my cupboard at home right now. It is filled not with Nuts, but with coffee. Who doesn’t know this? Apparently everyone outside of New York. In their push to go national there’s been confusion over the actual product due to...
by marketingblogdr | Jan 12, 2018 | 2018, blog roll
…but this ad is personal. You’re the only person to see it. It will make the product familiar to only you. Nobody else will have heard about the product or know how much it costs or what its benefits are. It won’t say much about you because its...
