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When did Advertising become Rocket Science?

  After a long summer siesta, it’s time to get back down to Marketing, Mayhem and fighting for the better good of Mass Media. So let’s get right to it, shall we? A recent article in Digital News Daily reports Small Businesses Boosting Digital Ad Spend, But Not...

Raising Awareness

  Social Media violates the most basic concept of them all .. the Truth. If society’s consciousness where a river ½ mile deep, social media would represent the very last top inch of the surface; Fast moving. Chaotic. Hardly representative of the larger body but...

My Favorite Funnel

Marketers have the idea that they can sit back and flip media levers which in turn will send hordes of carbon based bipeds marching through the “Consumer Purchase Funnel” – a rather convenient abstraction which brings order to the otherwise disorderly nature of...

HAPPY BIRTHDAY AMERICA !

  Living in America is awesome. Let’s celebrate by putting down the iPhone and being as social as possible in three Dimensional Space. Have a few cold ones. Cuddle up with your sweetie and watch some fireworks. Fire Up the Weber! Just try not to stuff yourself...

The Power of Celebrity Endorsement

  Kylie Jenner has 238 Million followers in Instagram. I’m sure that’s good for the Makeup Melting Cleanser business. But the thing is – I’m just not a huge fan (as if Kylie cares what I think). The point is… If I were, you can bet I’d go out and buy...