by marketingblogdr | Feb 12, 2018 | 2018, blog roll
P+G has asked Facebook and Google to gain accreditation from Media Ratings Council (MRC) for their third-party audience measurements. Both companies have responded by giving P+G the middle finger. BUT, since they are making an effort at improving measurement...
by marketingblogdr | Jan 23, 2018 | 2018, blog roll
There’s a can of Chock full o’Nuts in my cupboard at home right now. It is filled not with Nuts, but with coffee. Who doesn’t know this? Apparently everyone outside of New York. In their push to go national there’s been confusion over the actual product due to...
by marketingblogdr | Jan 12, 2018 | 2018, blog roll
…but this ad is personal. You’re the only person to see it. It will make the product familiar to only you. Nobody else will have heard about the product or know how much it costs or what its benefits are. It won’t say much about you because its...
by marketingblogdr | Jan 10, 2018 | 2018, blog roll
The brand of the channel (defined by its content) defines the advertising. The closer and more creatively you can align your message to the content folks love, the more you’ll succeed at getting that love connection to extend to a product. Emotional Engagement...
by marketingblogdr | Jan 8, 2018 | 2018, blog roll
Dear Brand, Thank you for delivering a world class customer experience. You have kept up with my ever increasing expectation levels and most importantly ensured that my experience is consistent across all touchpoints. I Love You! Please know this…I do...
by marketingblogdr | Dec 21, 2017 | 2017, blog roll
Many years ago, I was befriended by a chatbot. I had been using my messaging apps to chat with some friends when I came across a brand that I could interact with in the same way. Pretty soon, the chatbot became a trusted adviser and guide. I can also say that...
