by marketingblogdr | Nov 22, 2016 | 2016, blog roll
In building a Brand, creating a shared reality for consumers, and kicking your competitors a** – precision targeting has proven to be mostly a bad idea. To obsess over the “right person at the right place and at the right time” is to obscure your product...
by marketingblogdr | Nov 17, 2016 | blog roll
So… no doubt you heard about Fb’s latest goof (blush). They admitted yet another “glitch”. This time it involves organic page reach. Turns out the miscalculation involved some pretty complex math; instead of counting unique visitors to a page they counted the...
by marketingblogdr | Nov 7, 2016 | blog roll
There are White Hats and Black Hats starring in a whole new caper called Vulnerability Information Services where vendors pay good guy hackers (the White Hats) to find back doors into their systems and software before the bad guys (Black Hats) do. White...
by marketingblogdr | Nov 2, 2016 | blog roll
Below, I took random snippets from a 1/2 dozen Marketing publications over the course of about 3 weeks and strung them together. You would never know it though, because the “Thought Leaders” of today, are actually just babbling boneheads regurgitating each...
by marketingblogdr | Oct 28, 2016 | blog roll
MRG (Media Ratings Group) Viewable Ad Impression Measurement Guidelines prepared in collaboration with the Innovation Media Task Force have released their updated Gullibility Viewability Guidelines. Viewable Space: Advertisements and content can be interpreted...
by marketingblogdr | Oct 25, 2016 | blog roll
Marketing experts at the 10th annual MarketingPros B2B Forum gave us a glimpse into some of the trends that are transforming society and changing the marketing biz. Thankfully, B2B Beat culled some of the most memorable quotes for our enjoyment. ...
