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CMOmg

    I thought I’d try my hand at CMO/Ad Tech horsebabble. What do you think of these?!:   “We need to nullify or at least neutralize consumer aversion to mobile advertising” “As social media marketers we are constantly asking...

Here’s to the Experiment

    This is usually the time every famous blogger takes to write some foofy stuff about reflecting on the year and well wishing and all that jazz. Not me. I’m not being fatalistic just realistic when I say, you should be saying a prayer every night...

The most uninteresting French actor in the world!

  Wow! He’s bilingual. He’s lanky and athletic with long hair and a beard. Handsome. He will become THE symbol of bumbling a good thing in marketing. He is – The most uninteresting French actor in the world. The only question is how much $ will...

Heart and Soul

  In building a Brand, creating a shared reality for consumers, and kicking your competitors a** – precision targeting has proven to be mostly a bad idea. To obsess over the  “right person at the right place and at the right time” is to obscure your product...

Friday “Content”

  I’m not sure if you’re aware, but the MBD knows his way around the kitchen!!  Next time you’re bored or feeling like you’ve got nothing to lose, try this recipe for disaster:   Take some beef jerky, pork rinds, oregano, the contents...

Meet the CENTURIALS !!

  Introducing the Newest Marketing Obsession – Centurials, Adults 100 years old or older, now account for roughly .0002% of all households, making them an extremely important segment of the Outer Fringes of Life Demographic. Pushing the human condition to...