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A Tale of 2 Mediums

by | Oct 5, 2016 | 2016, blog roll

    Once upon a time…. There was a Medium that was liner. It was passive. Lumbering. It reasoned slowly and was a fairly concrete thinker.. It was imposing; more a byproduct of sheer size than disposition. It was relatively docile and lived peacefully...

Cranky old Man on Ad misbehavior

by | Sep 29, 2016 | 2016, blog roll

    There’s too many bad ads out there! They don’t listen at all! What happened to all the good ones?!? When I was a youngster, ads never behaved the way they do now; no discipline, no respect for their elders, reckless self-serving deviants I say. Never...

Imitation Salvation

by | Sep 26, 2016 | 2016, blog roll

  This isn’t a game…. it’s life or death. If the media ecosystem is unwell. if there are blockages or pathogens impairing interconnectedness and codependence between channels and platforms, it can be cancer to a Brand. A Brand is a living...