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‘Clicker’ or Last Click?

The dot.com bozos like to hold up the “Last Click” as if it’s a meaningful metric that proves the effectiveness of online advertising. In reality, its use for attribution as a KPI completely paints an incomplete picture by focusing on absolute channel value instead of...

My Consumer Journey

This week, Facebook hired the UK’s former deputy prime minister, Nick Clegg, to be its lobbyist-in-chief. Clegg had this to say, “The company is on a journey which brings new responsibilities …I hope I will be able to play a role in helping to...

We’ll Make Great Pets

I want robots to take over the world. We’ll likely be better off. We created a shit storm of stupidity; have you watched cable news lately? Yep, we’re fkd. Robots will do better than we’ve done. My friend says we’re like the dinosaurs, only we are doing ourselves in...

Counting Sheep

  “In most depictions of the activity, the practitioner envisions an endless series of identical white sheep jumping over a fence, while counting them as they do so. The idea, presumably, is to induce boredom while occupying the mind with something simple,...

Each and Others Audience

  Living on a lighted stage or attaining stardom, approaches the unreal for those who think and feel. Micro-stardom allows everyone to be their own producer broadcasting content featuring themselves. The problem of course is that we’ve all been cast in an...