by marketingblogdr | Feb 17, 2017 | 2017, blog roll
Boy, these judges on cooking reality shows are TOUGH; MEAN even. They may as well make it really interesting and torture, maim and/or kill the contestants… whaddaya say ?!~ “Too much okra! Drop him in the piranha tank. If you can catch them with your bare...
by marketingblogdr | Feb 8, 2017 | 2017, blog roll
Back in Q3, it was reported that an NBC Olympics executive was “shocked” that only 3% of Olympic viewing came via digital platforms and that he expected the digital share of viewing to be more like 25%. I have a Theory for this phenomena: PEOPLE WOULD RATHER BE...
by marketingblogdr | Jan 31, 2017 | 2017, blog roll
From a Jan’ 17 trade edition: My comments italicized. MILLENNIALS DOMINATE ‘CORDLESS’ HOMES If something has to be put in parentheses it has to be further defined, right? So just say how many cordless homes there are in comparison to the whole. GENERATION...
by marketingblogdr | Jan 30, 2017 | 2017, blog roll
“There’s still something to be said for Mass reach” is how Ad Age put it back in August in its article “Why P+G Decided Facebook Ad Targeting Often Isn’t Worth The Money”. Fast forward to today – “Why the Super Bowl is Becoming the Toilet Bowl, Where...
by marketingblogdr | Jan 26, 2017 | 2017, blog roll
I can’t help but think that New Media platforms sprouted forth in abundance from the internet like pretty weeds just in time to fill up the waning garden of gifting. What does that mean, you ask? Silicon Valley has become the new source of funding the fun! For...
by marketingblogdr | Jan 25, 2017 | 2016
A) There’s huge demand for national TV programming. If they can sell it out – why auction it? B) All TV would have to be distributed differently (aka: over the top) to find a way around the hardened TV ecosystem – and getting there means more ways to...
by marketingblogdr | Jan 11, 2017 | blog roll
Introducing Blazandra… the antidepressant, back and head ache alleviating, high blood pressure lowering, smoking cessation, erectile dysfunction fixing, Antacid and Antihisamine! It’s clinically proven to start working within as little as 30 minutes and last up...
by marketingblogdr | Jan 5, 2017 | blog roll
Brands should spice it up a little… Aren’t we all sick of the same old silly Spots and Slogans? Coke – “Open Happiness” … “Together is Beautiful” .. gag me with a spoon! How’s about we steal Samuel L...
by marketingblogdr | Dec 29, 2016 | 2016, blog roll
I thought I’d try my hand at CMO/Ad Tech horsebabble. What do you think of these?!: “We need to nullify or at least neutralize consumer aversion to mobile advertising” “As social media marketers we are constantly asking...
by marketingblogdr | Dec 22, 2016 | 2016
This is usually the time every famous blogger takes to write some foofy stuff about reflecting on the year and well wishing and all that jazz. Not me. I’m not being fatalistic just realistic when I say, you should be saying a prayer every night...
